26 VENDÔME

By opening its boutique, workshops and design studio at 26 Place Vendôme, the Maison transformed Louis XIV’s urban design into the epicenter of Parisian creativity, while paying homage to the intuition of a man, Frédéric Boucheron, who in one generation built the Maison’s style, reputation and expertise. Precisely, the 26 Vendôme creation is designed graphically around an octagonal watchcase - tribute to the famous Parisian place - and sequenced baguettes diamonds highlighted by a deep black thin line, as a symbol of free and constantly reinvented aesthetics.