the sense of style

In 2004, it all began with a ring. Four motifs from the Boucheron archives, which initially appear to be in stark contrast, have been combined to create a unique aesthetic. With its urban and graphic design, the Quatre collection taps into the Maison's rich heritage, emerging as Boucheron's contemporary signature.  

Serpent Bohème was born in 1968, in a libertarian context. A true sculpture in gold, this sentimental jewel embodies all the expertise of Boucheron artisans. Since its creation, the collection has possessed a special essence that has allowed it to endure through time and generations, becoming the emblematic vintage icon of the Maison.

1947: modernism is in full swing, advocating a return to the basics. It was in this context that Gérard Boucheron, the grandson of Frédéric Boucheron, envisioned Reflet: a watch with a groundbreaking design that featured, most notably, an invisible clasp hidden within the case. A true innovation, patented by Boucheron in 1944.

In 1879, Frédéric Boucheron invented a necklace that revolutionized the codes of High Jewelry. At a time when jewelry and outfits still restricted women's bodies, Boucheron gave them the freedom to accessorize by themselves with this claspless necklace, which could be slipped around the neck with an effortless movement. This rare creation became the symbol of a High Jewelry feature ahead of its time. Its asymmetrical shape, unusual for the time, earned it the name of Point d’Interrogation—the question mark. More than 140 years after its creation, it remains one of the symbols of Boucheron style.