Icons

In 2004, it all began with a ring. Quatre draws on the Maison's signature motifs to capture the essence of what would become Boucheron's contemporary signature. In the Icons campaign, discover the four motifs of the collection revisited in an XXL size.

"For this campaign, I imagined oversized versions of our icons while remaining true to their original character. I feel that Boucheron presents a cutting-edge, lively, authentic vision of jewelry and High Jewelry with these pieces, and that’s how I’ve always imagined Boucheron to be."

Claire Choisne, Creative Director.

The iconic Point d'Interrogation necklace for the High Jewelry embodies the savoir-faire of the workshops at 26, place Vendôme.

This avant-garde creation, designed in 1879, is also paying tribute to another historic Boucheron icon in this campaign: the Countess of Castiglione.

The octagonal shape of the Vendôme Liseré solitaire is inspired by the famous Place Vendôme. This is an emblematic location for the Maison, because Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique there in 1893. The Icons campaign reaffirms this status as the leading jeweler of Place Vendôme.