from paris to new york

With over 166 years of history behind it, Boucheron now bridges the Atlantic to begin a whole new chapter of its story. In September 2024 the Maison will move into the United States and thus deepen its long-standing ties to the country. This arrival will be marked by a new boutique opening on New York’s prestigious Madison Avenue and a milestone immersive event, presenting Boucheron’s new Carte Blanche High Jewelry collection Or Bleu and giving New York a world preview of the Maison’s latest Innovation Capsule.

747 madison avenue – new york’s first boucheron store

Come and visit the new boutique at 747 Madison Avenue, opening on September 3, 2024. An architectural gem with overtones of Art Deco – a style very dear to Boucheron and the city of New York, the space brings together elements of both American and French culture.

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an immersive experience

From September 10 to 12, 2024, Boucheron celebrates its arrival in the United States with a four-stage experience revolving around the pillars of Boucheron creativity: Heritage, Innovation, Style, and French art de vivre. This immersive event will be held in a historic landmark of old New York. From September 11-12, we welcome guests to view the Maison’s latest High Jewelry collections here, along with some exceptional archive pieces and a world premiere of the Innovation Capsule.

Practical information:

Address: Upper East Side, New York

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long-standing ties between boucheron and america

Boucheron’s relationship with the United States goes back a long way, and the Maison has fostered close ties with a rollcall of US clients throughout its history. Wealthy Americans in the 19th century would cross the Atlantic to tour Europe and buy the latest fashionable things – and Frédéric Boucheron was among the jewelers who attracted this new clientele. The relationship has only grown stronger down the years, culminating with Boucheron’s arrival in the United States in 2024. From America’s greatest dynasties to Hollywood movie royalty, the nation’s public figures have always had a taste for Boucheron. The Maison is linked to a host of legendary clients, from the Vanderbilts and Astors to Elizabeth Taylor and Rita Hayworth, by scores of sensational jewels and fascinating anecdotes.